The vision is connected to our strategy and sets a direction for GreenIron. It´s also necessary that our challenging goal is guided by its purpose and core values. This is what we as a company long to create and achieve together in the long-term.
GreenIrons vision is to become the global metals and mining sectors´s most respected and innovative CO2-free company. By leading our industry´s transformation from a linear to a circular economy.

Higher Purpose

GreenIron is a purpose-driven company, which means we envision business as a driving force for good. A force with the power to deliver tangible improvements to human life and the environment. This is how we express our higher purpose in order to create societal value for the whole world.

GreenIrons higher purpose is to act for a CO2-free circular value chain – from ore and metal by-products to metals – in the metals and mining industry. With our cutting-edge technology we are fully prepared to be at the forefront of the transition to circularity in order to achieve climate neutrality as soon as possible not later than 2050.

Core values

Individually, values may seem obvious. But by putting them together a unique organisational culture is born. In our case, it´s based on great just isn´t good enough. GreenIron´s values are part of who we are, what we stand for and how we act.


  • Being open-minded, positive, creative and seeing the big picture creates opportunities.
  • Finding solutions instead of worrying about problems, empowering simplicity that leads to results.
  • Constant desire for improvement, by thinking outside the box, gives us competitive advantages.


  • Supporting each other and encourage personal growth in order to build a strong corporate culture.
  • Building strong relationships with each other makes us significantly more productive and creative.
  • Prioritizing our job satisfaction creates an environment for valuable ideas within the organization.
  • Building strategic alliances with stakeholders, who share our vision and values, strengthen us.


  • Approach each day with curiosity and be passionate about improving our insights and knowledge.
  • Strive to be a learning organization where we value continuous knowledge sharing and progress.
  • Curiosity is our leading star – always asking questions and searching for answers makes us innovative.
  • Being fast learners gives us competitive advantages and serves as our fuel to reach our vision.