Lotta Lyrå
Lotta Lyrå holds an MSc in Business Administration from the Stockholm School of Economics. She is currently the CEO of Södra, a global player in the pulp, sawn timber, and energy industry, a role she has held since December 2020. Her previous experience includes leadership positions at Södra and within the IKEA Group, as well as serving as CEO and Group President of Clas Ohlson. Lotta has a strong background in strategy, transformation, and business development across international organisations, with experience spanning both the process industry and consumer-facing sectors. She serves as chair of Skogsindustrierna and on the board of Sthlm School of Economics. Lotta has previous board experience from for example Kivra and SCA.